Stop Paying for Clicks That Never Turn Into Jobs
Most home service businesses don't have an advertising problem. They have an agency problem. They're paying for campaigns built on templates, managed by people who've never run a home service business, and optimized for clicks instead of booked jobs. We do it differently. Completely done for you, from strategy to results.
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What Your First 90 Days Actually Look Like
You don't hand over a credit card and hope for the best. Here's the order things happen in, and what you'll see at each step.
Audit and Offer
We look at what you've already run, what a booked job is worth to you, and how far you'll drive for one. If past campaigns burned money, we find out why before we spend a dollar of yours.
Build Before Launch
Campaign structure, audiences drawn around your real service area, and the creative to put in front of them. All of it gets built and reviewed before anything goes live.
Live in Under Two Weeks
Campaigns launch less than two weeks after your assessment call. The early stretch is about learning. Which hook gets the phone ringing? Which audience actually books?
Optimize Every Week
We cut what isn't producing and move budget toward what is. You get a plain-English report every week, and the account keeps getting sharper through the first 60 to 90 days.
A Complete Meta Ads System Built Around Booked Jobs
We don't run ads and disappear. Every account we manage gets the full stack: offer development, creative direction, targeting, testing, and ongoing optimization, all pointed at one outcome: qualified leads that turn into revenue.
Campaign strategy and offer development
Ad creative direction and copywriting
Audience targeting and retargeting setup
A/B testing across creative, copy, and audiences
Landing page review and conversion recommendations
Plain-English weekly performance reports
Our Clients Average 6X Return on Ad Spend
Momentum Media has generated over $1 million in revenue for home service businesses and reduced their average customer acquisition cost by 30%. These numbers come from live, actively managed campaigns. If you're ready to build a consistent lead flow, not just run ads for a month and see what happens, let's talk.
- Window Blinds
Bumble Bee Blinds
Bumble Bee Blinds wanted booked jobs, not clicks. Their Meta ads turned $10,000 in ad spend into $100,000+ in closed revenue, a 10X return.
- HVAC Contractor
Quality West HVAC
Targeted local Meta ads brought Quality West a steady flow of qualified HVAC inquiries at roughly $50 per lead, from homeowners ready to book a service call.
- Event Services
Fetch Photo Truck
Targeted Meta ads and a tight lead funnel turned $4,746 in ad spend into $40,770 in booked events. That's an 8.59X return.
What Home Service Owners Ask Before Getting Started
1. Should I run Meta ads or Google ads?
They catch homeowners at different moments. Google shows up when someone is already searching "AC repair near me." Meta reaches that same homeowner weeks earlier, while they're scrolling Instagram after dinner and haven't picked anyone yet. That's also why video matters so much on Meta. Plenty of contractors run both, and if you're only on Google, Meta is usually the side of the market nobody in your area is working hard yet.
2. Where will my ads actually show up?
Facebook and Instagram, including the feed, Stories, and Reels. We don't guess which placement works for your trade. Your account's own numbers decide, and budget follows whatever is booking jobs.
3. Do you work with businesses that already tried Meta ads?
Yes, and most of our clients come to us after a frustrating experience, either with another agency or running ads on their own. We audit what's been done and build from there. Sometimes the ads weren't the real problem at all. The leads came in and nobody called them back fast enough, which is exactly what our lead capture and follow-up system fixes.
4. Do I have to sign a long-term contract?
We ask for an initial 90-day commitment. That's the minimum time needed to optimize properly and produce real data. After that, clients stay because the results are there, not because they're locked in.
5. What's actually in the weekly report?
The numbers that pay your bills. Cost per lead, return on ad spend, how many leads turned into booked jobs, and what we're testing next and why. No pages of impressions and reach. If something isn't working, the report says so in plain English.
6. Is tracking included, or is that extra?
It's included. Every Meta ads account we manage gets the setup from our data tracking and CRO service built in, because we won't optimize an account we can't measure.
